Minnesota Twins
2019 Season

Client

Minnesota Twins

Campaign

2019 Season

It’s an exciting time for the Minnesota Twins organization. New faces, new coaches, new season, new ballgame. Our 2019 campaign was purposefully built to reflect that newness. Raw. Visceral. Fluid. Disruptive. Unapologetically different. Our job was to show, not tell, this story. No headlines, no taglines, no sports marketing tropes. Just pure energy, designed for motion and progress to turn heads, reinvigorate the fanbase, and put fans back in seats at Target Field.

Anthem

Joy

全棵美女a图片To bring the work to life in the world, our placements needed to reflect the campaign’s ethos of challenging perceptions. Since the design system is best observed in quantity, we utilized imagery from official Twins photographer Brace Hemmelgarn and opted for massive, nontraditional takeovers around the city. Uptown. Northeast. Dinkytown. Downtown. None were more prominent throughout the season than Twins Way, a huge pedestrian thoroughfare leading into Target Field.

Victory

To further cement the work in the daily lives of fans, Minneapolis’ iconic Nicollet Mall was also given the takeover treatment. Dozens of unique pieces were crafted for this highly trafficked street. From player-centric flagpole banners to bus shelter wraps to giant golden bears at light rail stops, the Twins’ presence was palpable.

全棵美女a图片The versatility of the design system translated seamlessly from out in the world to inside Target Field. So we undertook the complete overhaul of their in-game graphics package. Everything that could be redesigned was redesigned to marry-up with the campaign. If it blinked, moved, played or had words, numbers or videos, it was reworked and reskinned to reflect the modern, youthful look and feel of the 2019 Minnesota Twins.

View All Work
Minnesota Twins
2019 Season
Subaru
Love. It's what makes a Subaru, a Subaru.
76
Jean and Gene's Awesome Adventure Road Trip:
Season 2
Phillips 66
Flip Like Ozzie
Conoco
Choose Go
Subaru
#OptOutside
Helzberg
Diamonds
The "Will You?" Ring
Arla
National Grilled
Cheese Month
Subaru
Dog Tested.
Dog Approved.
Subaru Crosstrek
Love Is
Out There
Phillips 66
Live to the Full
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