How Carmichael Lynch Gave the Surging Minnesota Twins a Fresh Pop-Art Feel
Muse by CLIO talked with Carmichael Lynch Design Director Milton Un about the Minnesota Twins, sports and design recently.
, Milton discussed the evolution of the visual identity of the Minnesota Twins, a Carmichael Lynch client since 2016. The bold new campaign introduced a design system that injected youth, fun and modernity into the 60-year-old baseball club.
Bold colors, large lettering and an irrepressibly fun vibe—plus funky appearances by the team’s T.C. Bear mascot—define such work, which surely ranks among the most eye-catching promos produced for any MLB club today. Imbued with a comic-book sensibility, the campaign feels retro-modern, a pop-art pastiche that reflects the pure joy kids of all ages feel for the game. – Muse by CLIO